If you want your adorably mischievous brand icon to make his new musical campaign even more famous, then why not team him up with someone who is the ultimate entertainer and just as playful and fun-loving as Felix himself? Our collaboration with Robbie Williams premiered in January 2023 on YouTube across 30 European markets simultaneously. Celebrating all the reasons why cats are living the best of lives, the specially commissioned track is brought to life with the two legends on stage. It’s a mighty fine performance from Robbie, and Felix was . . . well, just his usual self!
The specially commissioned track is on TikTok, Spotify, TV and all main social platforms and if you want a peak at the PR interview and behind the scenes then click here.
Results?
It’s too early to measure yet, but from the PR alone we know we have already achieved what we set out to do and make Its Great to Be a Cat a loved and famous campaign!