Blistex Lip Balm has been one of the most trusted, category leaders for almost half a century. Their relentless commitment to consumer satisfaction and product innovation have helped them stay relevant in a over-saturated marketplace. In an increasingly digital landscape, Blistex needed an efficient way to communicate their premium offerings across touchpoints. From TV to social, Blistex needed a campaign that would demonstrate the superior moisturization of the entire Blistex Enhancement Series portfolio of products.
To generate interest in the multi-sku Enhancement Series, we created a fresh, exciting fully integrated creative campaign to remind consumers they can always trust Blistex to deliver superior moisturization – always with a little something extra. Moisturization plus a twist. This creative idea was conceptualized and produced to be fit for purpose for the digital media landscape – and was delivered across multiple social platforms, broadcast media and the brand website.